It’s not a wives’ tale that chemically produced blonde hair is more fragile and brittle than natural blonde hair. The fragility is due to the lightening, or lifting, process which changes the protein structure of the hair, causing it to weaken. In order to strengthen the hair, you want to invest in products that contain keratin, amino acids, and hydrating agents to keep your hair in tip-top shape. Essentially, once you start “bleaching” your hair, your focus is going to change from simply cleaning your hair to also retaining its moisture and keeping it strong. For better or for worse, this requires specialized products for blonde hair that cannot be accomplished with most drugstore brands.
Caring for blonde hair can seem daunting at first: extra appointments/salon visits, additional products, new habits? Oh my! But never fear, we are here to break down the basics when it comes to keeping your best blonde look on lock.
We explore some of the many ways to go blonde. Most blonde specialists have some pretty strong preferences regarding how to take you there and each path has its own set of benefits and drawbacks.
Blondes have more fun, right? You bet! Blonde is also one of the most high maintenance hair colors out there. While successful brunettes turned blondes may make it look easy-breezy, we have the top 4 tips, from our blonde specialists, if you want to join the Blondetourage.